62: Publishing a History-Making Book in the Wedding Industry

62: Publishing a History-Making Book in the Wedding Industry

It's my pleasure to welcome Eliana Baucicault to the podcast today to chat all about her recently published book, B Inspired.

Eliana is a sought-after and highly experienced wedding planner based in Atlanta, GA and you won't want to miss this conversation! We talk about her inspiration for this book, the hard work she put into making B Inspired a reality and she imparts some brilliant tips from her years of experience!

59: Being a Better Communicator in Your Wedding Business with Sasha Abreu-Jimenez

59: Being a Better Communicator in Your Wedding Business with Sasha Abreu-Jimenez

Our wedding businesses require constant communication to our clients, other vendors and to our families so we can all be on the same page during the busy season!

My guest today, Sasha Abreu-Jimenez, is on the podcast sharing practical tips for better communication that will give you more work/life balance and up your client experience game.

57: How to Run a Debt Free Photography Business

57: How to Run a Debt Free Photography Business

When your business is saddled with debt it can be hard to see the light at the end of the tunnel. I know our stories and our businesses are unique and it's not always possible to start a business without accumulating some kind of debt. That being said, if you're in a position to do so, starting your business debt free (and keeping it that way) will give you more freedom and flexibility in the choices you make when it comes to your work.

56: Maria Bayer, How to make more sales in your wedding business

56: Maria Bayer, How to make more sales in your wedding business

When I did my podcast listener survey a few months ago, the main topic that listeners wanted to hear more about was selling. How to get more sales, how to become better at sales and how to do it without feeling sleazy. Maria Bayer is the perfect person to take us through this topic today on She Creates Business a Podcast for Wedding Pros.

50: Kari Roberts, Running Her a Business as a Makeup Artist & Working 9-5

50: Kari Roberts, Running Her a Business as a Makeup Artist & Working 9-5

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Head to Bit.ly/letspodcast to learn more and enroll! Class starts March 27th!

My guest today is Kari Roberts! Kari Roberts is a mobile makeup artist based out of Atlanta, GA, She provides an on-location pampering experience – traveling to her clients with her makeup kit, professional lighting, and chair.

48: Sarah Pete Rizzi, Running Two Wedding Businesses & Inclusivity

48: Sarah Pete Rizzi, Running Two Wedding Businesses & Inclusivity

Today's podcast is brought you by Podcasting for Creatives, my course for creative women who want to Create, Publish and GROW their own podcast! Get on the early access list HERE.

I'm so pleased to welcome Sarah Pete Rizzi to the podcast today. Sarah is a total business powerhouse and I really enjoyed our conversation about how she runs two businesses, her thoughts on marketing and her tips for reaching + being inclusive of LGBTQ couples.

46: Candice Coppola, How to Pick the Conference, Retreat or Workshop that's Right For You

46: Candice Coppola, How to Pick the Conference, Retreat or Workshop that's Right For You

Today's episode is brought to you by Podcasting for Creatives my course launching on March 20th! If you've ever thought of starting a podcast but have no idea how to create, publish and grow your own show this course is for you or someone on your team! Go to Bit.ly/letspodcast and sign up to be the first to know when the course is available!

45: Meghan Ely, How to Build Your Personal Brand to Showcase Your Expertise & Value

45: Meghan Ely, How to Build Your Personal Brand to Showcase Your Expertise & Value

Today's episode is brought to you by my upcoming course, Podcasting for Creatives. Go to Bit.ly/letspodcast for more information. 

I am so pleased to welcome Meghan Ely from OFD Consulting to the show today. Meghan is breaking down and telling us HOW and WHY we should build our personal brand to help showcase our expertise and value. 

44: Claire Swinarski, How to Get Published in Cosmopolitan, Bridal Guide, Apartment Therapy & MORE!

A freelance journalist & copywriter tells the wedding industry how to get published in places like Cosmopolitan, Bridal Guide, Apartment Therapy & More.

I'm so pleased to welcome Claire Swinarski to the podcast! We have a really fun and action-packed chat about how we, as wedding pros, can get published in local magazines, national magazines and MORE! But first, a little about this amazing gal!  

Claire is a freelance journalist and a copywriter for creative entrepreneurs. She graduated from the University of Wisconsin with a degree in journalism before spending two years doing mission work in New Orleans and Missouri. After working in marketing for an engineering firm, she jumped ship to go full-on freelance. In addition to her copywriting and content marketing business, she freelances as a journalist and has written for publications like The Washington Post, Cosmopolitan, Seventeen, Vox, Apartment Therapy, Good Housekeeping, and Woman's Day. She's also written for the popular bridal publications Bridal Guide, Veil, and Bride & Groom, and currently writes regularly for Milwaukee Magazine and the popular wedding blog Woman Getting Married.

I loved this whole episode (of course) but two things that really stuck out to me were things you and I can control TODAY. Those two things were Claire's tactical tips that we can implement at the beginning of our "getting published" journey. They are: 

1.) Do some research and make a list of TEN places your ideal client is hanging out online/offline when it comes to magazines, blogs, etc. Once you have that list, go after the managing and submission editors of those places. 

2.) When you're ready to pitch, write a GREAT pitch email! It doesn't need to be more than three short paragraphs with: an outline of your idea, the specifics of what you'll write about and a final paragraph about yourself and your contact info. 

Remember when you're pitching that editors are human beings, so treat them that way! They don't want to be treated like robots just churning through emails. Send them something they can't find from any ol' contributor! Editors want to bring fresh and unique content to their readers so make their job easy and give it to them!

Resources Mentioned in this Episode:

Powersheets

Honeybook

MINT

 

 

43: LIVE! From The Together Experience in Portland

43: LIVE! From The Together Experience in Portland

If you've been a listener of She Creates Business, a Podcast for Wedding Pros for any length of time you likely know how much I love live events and how impactful they've been in my businesses. Today I'm coming at you LIVE from The Together Experience in Portland. Devan from Nimbi Creative has been dreaming about this conference for months and I've been fortunate enough to have a behind-the-scenes view of how she brought it all together in four months! 

41: Brooke Saxon-Spencer, How to Get Published in BELONG Magazine's Wedding & Celebrations Issue

41: Brooke Saxon-Spencer, How to Get Published in BELONG Magazine's Wedding & Celebrations Issue

Today on She Creates Business I’m chatting with Brooke Saxon-Spencer the founder + editor of Belong Magazine. If you haven’t picked up Belong Magazine yet please go do it now! It is a beautifully crafted magazine featuring creative entrepreneurs from all walks of life and in various industries. It is a place of community, encouragement, and education and has amassed a following of obsessed creatives who grab each copy as soon as it hits the shelves (I may have just described myself).

40: Shalyce Tyson, Managing a Wedding Planning Business with Other Creative Projects

40: Shalyce Tyson, Managing a Wedding Planning Business with Other Creative Projects

Shalyce Tyson is a big dreamer and encourager of women. She started her wedding planning company, Sensational Soirees, in 2012 after successfully planning her own wedding and LOVING the planning process. What I love about Shalyce is that, even though her planning company is very successful, she still works a full-time job along with her other creative projects. 

39: Ginny Krauss & Kristin Kaplan, What its REALLY like inside a 6-month Group Coaching Program for Wedding Pros

39: Ginny Krauss & Kristin Kaplan, What its REALLY like inside a 6-month Group Coaching Program for Wedding Pros

I am thrilled to welcome back Ginny Krauss and Kristin Kaplan to She Creates Business. Back in episode 34 Ginny and Kristin did a Roundtable Q & A where they answered a ton of questions from other wedding pros on things like pricing, ideal client, marketing, social media and so much more. Take a listen to episode 34 after today’s show, I hope you’ll take as many notes as I did.