132: 5 Sales Strategies to Increase Your Revenue with Meryl Snow
5 Sales Strategies to Increase Your Revenue, with Meryl Snow
On the show today we welcome sales guru and wedding superstar, Meryl Snow! She has turned her passion for weddings and event planning into a system that can help anyone in our side of the industry to make more sales, get more clients, and bump up their business.
We hear from Meryl about how a catering company grew and grew into a multifaceted service through her attention to detail and her desire to deliver the best product to her customers. She stresses the importance of making connections and building relationships, how to use questions to push communications along, and why it is important to keep track of the little things.
We discuss the interplay between pricing and value, the pivots her and her company have made, how to display value and differentiate yourself from competition and the best ways to get to know a bride! Meryl has so much great knowledge and experience to share from years in the game and a keen mind for organization and marketing. Make sure to not miss this great conversation!
Key Points From This Episode:
A brief look at Meryl's history in the industry.
The different sectors and pivots Meryl and her company have made.
Sales' vital importance to any business!
Websites, contact page, pricing and commoditization.
Differentiation and showing potential clients your real value.
Practices for communication and replying to first contact emails.
The four W's of who, what, where and when.
Which questions to ask and how to ask them.
The bride's Pinterest board details and getting to know them!
How corporate relationships differ from private weddings.
Financial concerns, storytelling and event cost analysis.
Making sure helpers and influencers are present at pivotal moments.
Gracefully letting a customer go that cannot afford you.
Why the right questions can make all the difference.
Venues, caterers and giving your client an estimate of the whole wedding.
The think tanks that Meryl hosts.
And much more!
Links Mentioned in Today’s Episode:
Meryl Snow — https://www.merylsnow.com
Meryl on Twitter — https://twitter.com/MerylSnows
Megan Eely — https://ofdconsulting.com
Dubsado — https://www.dubsado.com
Meryl Snow Think Tank — https://www.merylsnow.com/think-tank