87: How to Bounce Back from Serious Burnout in Your Wedding Business with Mary Swaffield

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Mary Swaffield is the CEO (Chief Everything Officer) of Mary Elizabeth & Co. (fondly nicknamed ME&Co.), a company she founded in 2013 after having experienced MAJOR burnout after 6 years as a Wedding Planner.

Only a year after having vowed never to own another business, ME&Co. - a strategic marketing and branding company for wedding & event pros - launched as a somewhat reluctant concession that being an entrepreneur was truly in her blood. Within 2 years, she had launched 2 additional divisions to ME&Co - the Wedpreneur: Smart Business for Wedding Pros, and Smitten & Co. (Wedding Planning & Design) with her business partner and co-podcast host, Janna Blaine.

Today, she successfully manages all three companies but spends most of her time growing her community of wedding professionals through the Wedpreneur.

With a focus on collaboration & community, the Wedpreneur helps wedding professionals of all levels create profitable and sustainable wedding businesses through mastermind groups, masterclasses, online courses, mentoring, and of course, through the power of shared knowledge within the community itself.

Mary is a Certified Special Event Professional (CSEP) through the International Live Events Association, where she is also past-Vice Chair of Operations and Corporate Governance. Known for her passion for education and elevating the industry, she also serves on the advisory committee for the Event Management Program at Bow Valley College, and can often be found speaking at industry conferences throughout North America.

In her spare time, she loves hanging out with her three kids or hanging out with her life-long best friends over a few cocktails.

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