EXPLODE YOUR EMAIL LIST GROWTH
WITH DONE-FOR-YOU LEAD MAGNETS & CONTENT UPGRADES
After interviewing over 100 women entrepreneurs on the podcast I've heard three common themes for why we haven't given our email list the attention it deserves:
We don't have time you guys! Between Peak Season, vendor meetings, networking, clients and um, just our life who has time to focus on another business thing? Not us that's who.
2. WHAT TO OFFER
What should we offer as a so-called "lead magnet" or "content upgrade" to our clients and potential clients? And even if we figure out what to offer, how the heck do we design it?
3. WHAT TO PUT IN OUR EMAILS
This is a big one. I've heard from a lot of my fellow wedding pros that they don't understand what to share with couples...especially because our time with our couples has an "expiration date." It's not like online marketers who can share with their audience for years. Our couples are with us for months....maybe a year and then they're gone......right? (spoiler alert: that's not quite true)